New Trends in Digital World

With the new technology and new inventions we are moving towards the age of uncertainty. The only thing that will be constant is changes. The nature of work is constantly changing and the jobs that were attractive & lucrative in the last 10 or 20 years has been disappeared because of rapid changes in the world. Your parents may find working for a single company throughout their career and life more relevant and secure, however in your time this concept of job has been changed. You don’t need work like your parents (from 9:00 to 6:00). You have better options for yourself like freelancing and remote work. The jobs in the future will be different than today’s jobs. The most important thing for the future jobs will be your attitude to learn and acquire new skills. You don’t need to be a Manager or an Engineer to be successful, what you need is big aspiration and an area of your choice in which you want to work for making your life more enjoyable. So, what you can do ...

The digital and social media trends are influencing the way we connect and work in our daily life. These trends are also changing rapidly. There are many trends which were useful in the past one year, however they become absolute within one year because of the rapid technological transformation and advancement. We are using social media today not only for social connectivity but for tapping the emerging opportunities that available to earn money. Social selling is also one of these opportunities. Social selling is the process of developing relationships as part of the sales process and use different social media platform to connect & engage with the potential clients. Today we have lots of platforms like LinkedIn , Twitter , Facebook, and Pinterest, that we can use for our business. The social selling could also take place either online or offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and cus...

In 2016, Motorola launched its new smartphone series Moto Mods. The key features of the smartphones was focused on the youth segment. Motorola started marketing of the phone for young demographic and it realized that most of the young people spent most of their time on social media i.e. Facebook, Instagram and YouTube. They got an idea to demonstrate and market the smartphone using the YouTube influencers. The result of this experiment was 11.8 million views of the video and 38.1 million social impression. This led to 122,000 clicks to www.motomods.com. This shows the effect of social influencer marketing in today’s time. Now what exactly is social influencer marketing? It is a form of marketing in which a Social Media Influencer helps in marketing and positioning of your product and provides large audience to market your product via blogs and its social network. Social influencer marketing provides many benefits to its customers to promote their products, some of them are:...