New Trends in Digital World

The digital and social media trends are influencing the way we connect and work in our daily life. These trends are also changing rapidly. There are many trends which were useful in the past one year, however they become absolute within one year because of the rapid technological transformation and advancement. We are using social media today not only for social connectivity but for tapping the emerging opportunities that available to earn money. Social selling is also one of these opportunities. Social selling is the process of developing relationships as part of the sales process and use different social media platform to connect & engage with the potential clients. Today we have lots of platforms like LinkedIn , Twitter , Facebook, and Pinterest, that we can use for our business. The social selling could also take place either online or offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and cus...

In 2016, Motorola launched its new smartphone series Moto Mods. The key features of the smartphones was focused on the youth segment. Motorola started marketing of the phone for young demographic and it realized that most of the young people spent most of their time on social media i.e. Facebook, Instagram and YouTube. They got an idea to demonstrate and market the smartphone using the YouTube influencers. The result of this experiment was 11.8 million views of the video and 38.1 million social impression. This led to 122,000 clicks to www.motomods.com. This shows the effect of social influencer marketing in today’s time. Now what exactly is social influencer marketing? It is a form of marketing in which a Social Media Influencer helps in marketing and positioning of your product and provides large audience to market your product via blogs and its social network. Social influencer marketing provides many benefits to its customers to promote their products, some of them are:...