How Social Media Influencers are influencing the Marketing of today's Business
In 2016, Motorola launched its new smartphone series Moto Mods. The key features of the smartphones was focused on the youth segment. Motorola started marketing of the phone for young demographic and it realized that most of the young people spent most of their time on social media i.e. Facebook, Instagram and YouTube. They got an idea to demonstrate and market the smartphone using the YouTube influencers. The result of this experiment was 11.8 million views of the video and 38.1 million social impression. This led to 122,000 clicks to www.motomods.com. This shows the effect of social influencer marketing in today’s time. Now what exactly is social influencer marketing? It is a form of marketing in which a Social Media Influencer helps in marketing and positioning of your product and provides large audience to market your product via blogs and its social network. Social influencer marketing provides many benefits to its customers to promote their products, some of them are:...