Emerging Trends in Digital Marketing: Social Selling!
The digital and social media trends are influencing the way
we connect and work in our daily life. These trends are also changing rapidly.
There are many trends which were useful in the past one year, however they
become absolute within one year because of the rapid technological
transformation and advancement. We are using social media today not only for
social connectivity but for tapping the emerging opportunities that available
to earn money.
Social selling is also one of these opportunities. Social
selling is the process of developing relationships as part of the sales process
and use different social media platform to connect & engage with the
potential clients. Today we have lots of platforms like LinkedIn, Twitter,
Facebook, and Pinterest, that we can use for our business. The social selling
could also take place either online or offline. Examples of social selling
techniques include sharing relevant content, interacting directly with
potential buyers and customers, personal branding, and social listening.
Social selling is evolving with change in consumption pattern
of the customers who are shifting from traditional to social selling of
products and service because of better quality and comfort that social selling.
There are many emerging trends in social selling some of them are:
Influncer Marketing: Influncer Marketers are people on social
media channels who have a strong following but don’t have a celebrity status.
While there is no exact threshold, micro influencers typically have anywhere
between 1,000 and 90,000 followers. Once we start to reach the hundreds of
thousands of followers line, we are entering macro influencer territory. And
anything higher than a macro influencer is considered to be a celebrity.
Paid Advertising & Branding: Companies that want to take
their social media strategies to the next level also pay for
advertisements.Facebook alone has more than six million advertisers on its
platform. In September 2017, Instagram hit two million monthly paid
advertisers.
Social Listing: Social platforms are listening to your
conversations. Whether you want to believe this or not, it’s the truth. I know
you’ve seen it before. You’re talking about something with your friends and
then you see an advertisement for it on social media.
User generated Content: User-generated content is basically
like free advertising. It’s one of the best ways to grow your business by doing
less work. Get customers to talk about your company.Encourage them to use
hashtags and post about your brand on social platforms. One of the simplest
ways to accomplish this is by posting user content to your company’s profile.
Does social selling really works? So the answer is yes it
really works. The buying and selling landscape however is rapidly changing.
Social media is clearly a massive, global, online phenomenon that business
owners could not afford to ignore. People and even mainstream news and other
traditional broadcast channels are using or incorporating social media elements
to engage with their audiences. This is providing a remarkable way for sales and
marketing teams to engage with their prospective customers – social selling.
Small Business & Social Selling: Social selling is not
complicated or something to be fearful of. At its heart, social selling is
about helping your prospects and building a relationship with them. Social
media provides the ideal platform for small businesses with limited time and
budget to find those prospects and start this relationship building process.
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