How Social Media Influencers are influencing the Marketing of today's Business

In 2016, Motorola launched its new smartphone series Moto Mods. The key features of the smartphones was focused on the youth segment. Motorola started marketing of the phone for young demographic and it realized that most of the young people spent most of their time on social media i.e. Facebook, Instagram and YouTube. They got an idea to demonstrate and market the smartphone using the YouTube influencers. The result of this experiment was 11.8 million views of the video and 38.1 million social impression. This led to 122,000 clicks to www.motomods.com.

This shows the effect of social influencer marketing in today’s time. Now what exactly is social influencer marketing? It is a form of marketing in which a Social Media Influencer helps in marketing and positioning of your product and provides large audience to market your product via blogs and its social network.

Social influencer marketing provides many benefits to its customers to promote their products, some of them are:

Relevant Audience: When you take the help of a social influencer to promote your products, it provides you a relevant and focused audience because you know the followers of the influencer. For example, if you want to sell the sport shoes, your target audience would be people from fitness and sports. So, you can approach a fitness blogger to reach your target audience.

Value to your Target Audience: Social influencer shares the reviews of your products that not only promotes your products but also gives useful information to the target audience which is reliable for them. If you purchase a new smartphone you will search its review online. Here a review by a social influencer will be valuable for you.

Quick Customer Acquisition: The audience that we get with the help of social influencer is our target audience. Thus, it takes less time to acquire new customers using social influencer marketing. In a study by Influencer Marketing Hub, the influencer marketing is the fastest in online customer acquisition. 28% of the marketers in the survey were agree with it.

Increases Brand Awareness and Reach: Social influencer marketing increases the brand awareness of your product and it also increases the reach of your products to new customers. The followers of the social influencer are already engaged audience because we understand the target audience.

When we talk about the cost of social influencer marketing, it does not have to be expensive. Unless you want to work with celebrities. The issue with celebrities is that their audience is generic and they are very expensive. There are many other social influencers are available who have a good following on social media and their cost is much lesser. The number of followers of these social influencers is less than the celebrities but they will be more engaged and focused.

In the last we can understand that social influencer marketing is a new trend which is growing day by day. The success of social influencer marketing is depends on your choice of influencers. If we choose the right influencer, the results will be immense. It is also a good opportunity not only for people who want to promote their products but also for the young people who want to be social influencers.