Inbound Marketing: Process & Tools

Inbound Marketing is a simple technique to attract your target audience to your product and service without burning a lot of money. You do not need to push your potential customer to come to you. It is a part of Digital Marketing. Instead you can create a link for them that they will find relevant for themselves. And they will come to you themselves.

Process of Inbound Marketing:

1.    Attract: It is the first step in inbound marketing. We focus on the ideal target audience and the right channel to target them. It means to attract the right audience using the right channel with the right content. We use buyer persona to target the right audience and tools like blog, keyword research and social publishing. At this underlying advertising stage, the prospect is furnished with the correct content, at the ideal spot, and at the ideal time through site search engine results and socialmedia marketing.

2.    Convert: After attracting the right people and attracting correct guests to the site, the objective is to now change over them into leads through acquiring their contact data on a presentation page. So as to get this important data, the striking content they need at that exact second is offered to them. This helps give them the data they are searching for, while giving you, the advertiser, with their contact data to successfully market to them.

3.    Close: In this stage leads are changed into clients. We do this essentially by taking care of their concern. We use call-to-action which are valuable to give client a chance to finish an activity that we like. With this process we can produce a positive cycle that creates esteem both for our client and for us. Producing helpful content and sending it occasionally to our prospect we can make mindfulness yet in addition construct trust and cause our nearby client to be prepared to purchase something.

4.    Delight: After closing the sale, changing over visitors into prospects, and giving them a chance to purchase something from our website, we need to stay in contact with the clients, keeping furnishing great and profitable content with the expectation of upselling.

Tools for Inbound Marketing:

Content Marketing: It is a marketing strategy focused on creating, publishing and sharing content for your target audience online. It can help you to attract your potential customers to generate leads, expand your customer base, and increase your brand awareness and to engage your target audience online. You can create your own content using simple tools and by learning content marketing online.

Social Media Marketing: It is a marketing strategy in which the Social Media sites like Facebook, Twitter and LinkedIn is used to generate traffic. You can use either paid marketing or organic marketing. It is one of the best online marketing tool for brand awareness. If you are looking for creating awareness about your product and services you should use SMM.

Search Engine Optimization: Most of us have heard about it a lot, but how it can help you in marketing of your products. SEO is the process of increasing the quality and quantity of your website traffic by increasing the visibility of your website and webpage to your potential customers. You can create a good website for your business and SEO will help you to increase the quality and quantity of traffic on your website. It is the best tool of Inbound Marketing in terms of cost. Because it works on organic search results.

Online Branding: It is a simple technique of using online tools and the internet to promote and create your own brand online. You can use Social Media, create your own website and blog to promote your products and services to your potential clients or customers. It can help you to increase your reach not in your domestic country but also in international markets as well.

Why to use Inbound Marketing:

Low cost: Inbound Marketing empowers you to participate in promoting strategies that cost less and are more compelling than customary outbound advertising strategies. As per Hubspot, not exclusively is the expense per lead is 62% lower than leads created by outbound promoting, inbound advertising strategies have a higher ROI than outbound showcasing.

Brand loyalty: Inbound Marketing pulls in the correct group of people to your website and associates with them all the more successfully. Most purchasers today examine the items and administrations that they need well before reaching a business. On the off chance that somebody is investing the energy perusing your blog, downloading your white papers and joining your email list, they are making a pledge to your image. When you fabricate brand steadfastness, these warm prospects are bound to get in touch with you when they are prepared to purchase.

Build trust: When you give valuable content, take care of an issue and answer inquiries without any hidden obligations, you build up an increasingly close to home relationship that encourages them to choose whether to work with you or not. When you constantly push your attempt to close the deal at individuals who could conceivably be intrigued, they disregard your business and think of you as an irritation.

Inbound Marketing includes the marketer in each phase of a prospect's journey to finding the ideal products and services by pulling in the correct audience to your website, changing over them into qualified leads, bringing more deals to a close, and attracting more clients.