Inbound Marketing: Process & Tools
Inbound Marketing is a simple technique to attract your target audience to your product and service without burning a lot of money. You do not need to push your potential customer to come to you. It is a part of Digital Marketing . Instead you can create a link for them that they will find relevant for themselves. And they will come to you themselves. Process of Inbound Marketing: 1. Attract : It is the first step in inbound marketing. We focus on the ideal target audience and the right channel to target them. It means to attract the right audience using the right channel with the right content. We use buyer persona to target the right audience and tools like blog, keyword research and social publishing. At this underlying advertising stage, the prospect is furnished with the correct content, at the ideal spot, and at the ideal time through site search engine results and socialmedia marketing . 2. Convert : After attracting the right people and attracting cor